The Roland TR-808
Hip-Hop's Weapon of Choice
If you’re into hip-hop and pop, you’ve probably heard “808” at some point. That’s a reference to the iconic Roland TR-808, a drum machine created by Ikutaro Kakehashi in 1980. The pursuit of the perfect low-frequency 808 sound is a real struggle for producers. Make a powerful enough 808, and it can blow your speakers — which can be the goal, if you’re trying to make a real banger.
Born in Osaka, Japan, Kakehashi got his start repairing broken watches and clocks when he was 16, and later obtained a degree in mechanical engineering. In 1960, he found his way to electronic instruments at Ace Electronic Industries. He solidified a name for himself in 1972, when he founded Roland Corporation, and spearheaded the creation of synthesizers and drum machines, including the TR-808. It was one of the earliest programmable drum machines in the industry, and it eventually changed the sound of popular music. What made the 808 different was that the sounds did not resemble real percussion, and were more like a “futuristic” interpretation of common sounds: bass, drums, snare, cymbals, and more. The machine particularly stood out for its powerful bass drum sound.
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